About Vivacity

Vivacity has been established by three partners sharing the same vision for Quality, Sustainability and long-term growth.

The company combines the attributes of a distributor with leading brands leveraging a competent and structured sales, marketing and operation functions in a full-scale distribution setup.

All this being performed by dedicated team of professionals operating under a service-oriented philosophy and led by one of the partners, Roger Meguerdichian who has extensive experience in the FMCG industry within the MENA region.


Our Mission/Vision

To be a leading supplier and an indispensable partner in the pharmacy channel.


Integrity, ethics and transparency


Discipline in high quality AVA execution


Competent and dynamic culture


High efficiency and superior service